Brother - Innovation and Customer Satisfaction

Brother Ink Cartridges © Zhi Yan

Brother Earth © Zhi Yan

For over 100 years, Brother has delivered product innovation and customer satisfaction. A trusted brand worldwide that believes in the "Customer First" approach in all aspects of its business, Brother has continuously met the varied needs of customers through its comprehensive range of quality solutions.

Brother is a leading brand that produces quality innovative products for the print and imaging, labelling and sewing markets. Key products include laser printers, Multi-Function Centres® (MFCs) and fax machines.

Brother is - At your side

Brother's motto is At your side. This is reflected in all segments of the business and means putting the customer first, everywhere, every time. By consistently providing superior value, the Brother Group builds strong, long-lasting relationships with all of its stakeholders.

Through its Corporate Social Responsibility programs, Brother helps society achieve sustainable development, by positively and continuously considering the environmental impact of all aspects of business operations.

Brother Earth

In 2010, Brother launched a global initiative called ‘Brother Earth' - a commitment to our communities and our planet. In Australia, Brother has partnered with Earthwatch - an international organisation researching sustainable environmental solutions to help tackle climate change and sustainable resource conservation.

By clicking on the site visitors can choose how funds are allocated to a variety of global environmental conservation projects such as Earthwatch Australia.

The slogan from Brother Earth "working with you for a better environment" signifies a sense of responsibility to protect our global environment and also the desire to consider environmental issues and take action together with all stakeholders including customers.

The Brother Group is committed to achieving a sustainable society and fulfilling its corporate social responsibilities by encouraging every employee to become more eco-conscious in their daily work and life.

‘Cartridges 4 Planet Ark'

Brother is proud to be a full funding partner of the ‘Cartridges 4 Planet Ark' recycling program, offering a zero waste to landfill guarantee. Further to this, Brother's innovative printers incorporate a printing system that reduces consumable wastage. The printing system ensures users only need to replace the empty cartridge rather than the entire drum or inkjet print head.

Environmental Management

Brother's Environmental Management System is ISO 14001 certified and products are Energy Star approved, a standard governing energy efficiency.

All Brother Products are designed to help customers conduct business in the most environmentally sustainable manner. Brother is also a proud supporter of other environmental initiatives including Byteback Australia and the Australian Packaging Covenant. Please visit for more information on Brother's comprehensive measures for environmental conservation.


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