Sending the Right Signs
Here are a few tricks that you can use to make your sign as effective as possible.
Make it noticeable: Make it stand out with bright colours or an eye- catching image. Once a sign has been in the same place for a few weeks, people stop noticing it, so changing the colour or moving it around a bit will ensure people keep on noticing it.
Make it self-explanatory: If you want people to switch off the lights when they leave a room, make sure that's exactly what the sign says. Something like "Please switch off the lights when you leave the room," is more likely to be effective than one like "Save the planet, turn me off."
Put it as close to the action as possible: If you want people to use the correct recycling bin, put the sign on the lid of the bin, or just above it. You can create an association between the desirable action and the location where it happens.
Make it positive: "Don't" isn't a nice word and most people become resentful being told not to do something. So whenever possible, make your signs positive. A sentence like "Thanks for turning your computers off at night," is much more likely to be effective than "Don't leave your computers on overnight." As it's a nicer message and makes people feel good about the actions they have undertaken, it increases the likelihood that the actions will be carried out in the future.
These tips have been adapted from Fostering Sustainable Behaviour by Doug McKenzie-Mohr and William Smith.
Interesting article? Check out ‘Behaviour Change Made Easy - Rules of the Game (Part 1)' at BusinessRecycling.com.au.