A world first interactive museum for sustainable fashion
Date: 08-Oct-18
Author: Jennifer McMillan
Sustainable fashion is becoming increasingly important as the industry takes notice of the impacts of fast fashion. Image: Lauren Fleischmann
A world first interactive sustainable fashion museum opened its doors to industry insiders as well as the general public last week.
The Fashion For Good experience takes every visitor on a personalised digital journey that challenges the individual to rethink every step of how a product is made. It highlights innovations shaping the future of fashion such as materials made from food waste, business models designed for renting and reselling and technologies that turn old clothes into new ones.
The museum will also allow visitors to get creative themselves through interactive activations such as designing their own T-shirts and having them printed on demand.
With National Recycling Week coming up on the 12th - 18th November, here’s a few tips to become an eco-fashionista. For more information on how to get involved with National Recycling Week visit recyclingweek.planetark.org.
Positive Action
- Host a Big Aussie Swap Party - Research by YouGov last year found that three in ten Australians have thrown away clothing after wearing it once. Host your own swap party as part of National Recycling Week and give your pre-loved clothing a new home.
- Invest in quality over quantity - Even if it means paying more, it’s an investment that will last longer.
- Know your materials - Do your research before you buy and opt for clothes made with organic and natural materials, avoid synthetic fabrics such as polyester and nylon.
- Support local brands - Support brands that are made in Australia and brands that are transparent about how and where they make their clothing.
- Rent clothing online - Rather than buying a new outfit, rent one. It’s cost-effective and better for the environment.
- Buy from second-hand stores or markets - Markets are a great place to find preloved clothing and vintage items for a fraction of the price you’d pay in the shops.
- Think before you buy (and try not to buy at all) - Ask yourself: Do I really need it? What materials is this product made of and are they environmentally friendly? Will this item stand the test of time?
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Positive Environment News has been compiled using publicly available information. Planet Ark does not take responsibility for the accuracy of the original information and encourages readers to check the references before using this information for their own purposes.
Author: Jennifer McMillan
Jennifer joined the Planet Ark team to support the 2018 National Tree Day campaign. With a Bachelor’s degree in Environmental Science and Master’s degree in Journalism, she is passionate about science communication with a focus on multimedia storytelling. Prior to joining the Planet Ark team she travelled to Jordan as a foreign correspondent. She works as a vet nurse in her spare time!
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